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AI-powered Next Best Action solution generated more than $180 million in incremental revenue for a brand for a global pharmaceutical leader
BERKELEY HEIGHTS, N.J., Oct. 21, 2026 /PRNewswire/ — Axtria Inc., a global leader in AI-first data analytics solutions for the life sciences industry, has won the 2026 Minsky Award for Excellence in AI in the Leading AI Service Provider category at Cypher 2026.
The award-winning AI-powered Next Best Action (NBA) engine transformed healthcare professional (HCP) engagement for a top-20 global pharmaceutical company, replacing static, quarterly call plans with continuous, AI-driven recommendations. The solution generated more than $180 million in incremental revenue across two geographies within 18 months, achieved over 80% field adoption of AI-generated recommendations, and improved rollout efficiency to new affiliates by 20%.
"AI creates value when it moves beyond experimentation to deliver measurable business outcomes. Our Next Best Action solution demonstrates how AI can transform pharmaceutical commercial engagement, helping field teams make more informed decisions and respond continuously to changing customer needs. By combining predictive intelligence with AI-driven insights and orchestration, we are helping clients translate innovation into measurable business impact at scale," said Manish Mittal, Managing Principal and Country Head, Axtria.
The solution combines predictive machine learning, an AI agent that extracts actionable insights from unstructured data, and intelligent orchestration to recommend the right customer, action, channel, timing and content. A champion-challenger framework enables continuous testing and optimization, while its modular architecture supports expansion across products and geographies.
Axtria’s approach to AI extends beyond developing solutions to putting them into practice. Its Forward Deployed Engineers (FDEs) work alongside clients to integrate and operationalize AI within their environments, translating business needs into real-world applications. Building on this approach, Axtria announced on August 12, 2026, its ambition to build a global community of 1,000 FDEs by December 2026. At Cypher 2026, which brought together approximately 5,000 attendees at KTPO, Bengaluru, Axtria reinforced this commitment with its message: "We’re Scaling. 1,000 FDEs. Build. Deploy. Transform."
Axtria also participated in leadership discussions and technical presentations. Manish Mittal joined the panel "The Agent Economy: Who Owns the Customer When the Agent Is the Interface?" on October 9.
Explore opportunities to join Axtria’s Forward Deployed Engineering team: Visit the FDE Careers Page.
About the Minsky Awards and Cypher
The Minsky Awards for Excellence in AI are presented at Cypher, AIM’s flagship AI conference, and recognize organizations for excellence in applying artificial intelligence. Cypher 2026 took place from October 7 to 9 at KTPO, Bengaluru.
About Axtria
Axtria helps life sciences companies harness the potential of data science and software to improve patient outcomes by connecting the right therapies to the right patients at the right time. A leading global provider of award-winning cloud software and data analytics, Axtria delivers proven solutions that help pharmaceutical, medical device, and diagnostics companies complete their journey from data to insights to action. As a participant in the United Nations Global Compact, Axtria is committed to aligning strategies and operations with universal principles on human rights, labor, environment, and anti-corruption. Our portfolio includes Axtria SalesIQ™ for field force effectiveness; Axtria CustomerIQ™ for personalized customer engagement; Axtria MarketingIQ™ for precision commercial marketing; Axtria DataMAx™ for data management; Axtria HIQ for conversational, AI-powered commercial analytics and Axtria InsightsMAx.ai for intelligence, automation and orchestration.
For more information, visit www.axtria.com.
